Can ITV solve the vanishing cash riddle?

Major British television station is losing younger viewers to … the Internet.
Can ITV solve the vanishing cash riddle?:

While ITV1, the flagship terrestrial channel, still commands huge viewing figures, that audience is beginning to fracture. Home viewers now gravitate increasingly to Freeview, cable TV or BSkyB (LSE: BSY.L – news) , while younger viewers are starting to switch off – possibly tempted by the now almost-universal availability of broadband internet and the emerging world of multimedia services offered by mobile phone companies.

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